Noah "40" Shebib

Noah Shebib, professionally known as 40, is the Toronto producer and engineer who built the sonic identity of Drake's catalog and OVO Sound. The two met in the mid-2000s through the Toronto music community, and 40 helmed major portions of So Far Gone in 2009, becoming the in-house architect from Thank Me Later onward. His signature blends pitched-down vocal beds, half-speed drum programming, submerged low end, and long reverbs that frame Drake's voice in negative space. The atmosphere he printed on records like Marvins Room, Take Care, and Doing It Wrong became shorthand for an entire wave of moody, after-hours rap and R&B that other producers spent years chasing. 40 co-founded OVO Sound with Drake and Oliver El-Khatib in 2012 and has served as a key A&R voice, executive producer, and engineer across every Drake studio album. He has also produced for Alicia Keys, Jamie Foxx, PARTYNEXTDOOR, dvsn, and others tied to the OVO orbit. His credits on Hotline Bling, Take Care, Headlines, Hold On We're Going Home, Nice for What, and large stretches of Scorpion and Honestly Nevermind show a producer equally at home with pop-radio polish, dancehall, house, and the original muted-drum template that launched his career. He remains one of the most credited collaborators across the Drake discography.