Brand collabs · sync placements · capsules

Drops & Placements

The commercial footprint: OVO retail, Jordan Brand history, NOCTA, album capsules, and TV/film/game placements that still need source-level confirmation. Sorted chronologically.

Total drops

Drake-featured

Verified syncs

Unverified syncs

Sort

Showing 19 entries

2026-05
OVO
APPAREL
*ICEMAN* album merch capsule
★ Drake-featured
Same-day 2026 launch entry; treat product specifics as pending until official store SKUs are archived.
2024
Nike NOCTA
APPAREL
NOCTA Cardinal Stock
★ Drake-featured
Core NOCTA apparel line: fleece, tees, caps, and training silhouettes.
2024
Nike NOCTA / L'Art de L'Automobile
LUXURY
NOCTA x L'Art de L'Automobile capsule
★ Drake-featured
Motorsport-coded NOCTA collaboration with Arthur Kar's L'Art de L'Automobile.
2023-09
Nike NOCTA
SNEAKER
NOCTA Glide
★ Drake-featured
Basketball-adjacent NOCTA sneaker that echoed late-1990s Nike design language.
2022-03
Nike NOCTA
SNEAKER
NOCTA Hot Step Air Terra
★ Drake-featured
NOCTA's first signature footwear silhouette, built around trail-runner tooling and chrome-accented branding.
2021-09
OVO / Nike
APPAREL
Certified Lover Boy capsule
★ Drake-featured
Album-linked merch around the CLB rollout, separate from the core NOCTA line.
2020-12
Nike
APPAREL
NOCTA launch collection
★ Drake-featured
Drake's Nike sub-label launched with performance outerwear, utility silhouettes, and nocturnal Toronto branding.
2020
GAME sync
UNVERIFIED
"Laugh Now Cry Later"
in Game and sports soundtrack reports
Held in the research queue because fan soundtrack databases are inconsistent.
2019
OVO / Toronto Raptors
APPAREL
Welcome Toronto apparel and court program
★ Drake-featured
OVO's long-running Raptors partnership connected Drake's brand to Toronto basketball culture.
2018-02
Jordan Brand
SNEAKER
Air Jordan 8 Retro OVO White / Black
★ Drake-featured
Dual OVO Jordan 8 release that extended the owl-branded Jordan line beyond the 10 and 12 silhouettes.
2018
TV sync
UNVERIFIED
"Nonstop"
in Sports broadcast / promo usage
Candidate promo placement; needs a second source before it is shown as verified.
2017-02
Jordan Brand
SNEAKER
Air Jordan 12 Retro OVO Black
★ Drake-featured
2016-10
Jordan Brand
SNEAKER
Air Jordan 12 Retro OVO White
★ Drake-featured
2016-02
Jordan Brand
SNEAKER
Air Jordan 10 Retro OVO Black
★ Drake-featured
Black and gold OVO colorway released during the Views buildup.
2016
TV sync
UNVERIFIED
"One Dance"
in International TV promo usage
Global hit with many reported placements; individual uses should be source-checked before publication.
2015-09
Jordan Brand
SNEAKER
Air Jordan 10 Retro OVO White
★ Drake-featured
One of the first major public OVO x Jordan Brand releases, tying Drake's label identity directly to sneaker culture.
2015
TV sync
UNVERIFIED
"Energy"
in Sports broadcast / promo usage
Frequently cited in promo contexts; not treated as canonical without a licensing or official campaign source.
2014
GAME sync
UNVERIFIED
"Trophies"
in NBA 2K15
Candidate soundtrack placement; needs official 2K or platform confirmation before being marked verified.
2013
GAME sync
UNVERIFIED
"Started From the Bottom"
in NBA 2K14
Widely associated with the NBA 2K14 soundtrack cycle; keep unverified until an official soundtrack page is linked.

*ICEMAN* album merch capsule

NOCTA Cardinal Stock

NOCTA x L'Art de L'Automobile capsule

NOCTA Glide

NOCTA Hot Step Air Terra

Certified Lover Boy capsule

NOCTA launch collection

"Laugh Now Cry Later"

Welcome Toronto apparel and court program

Air Jordan 8 Retro OVO White / Black

"Nonstop"

Air Jordan 12 Retro OVO Black

Air Jordan 12 Retro OVO White

Air Jordan 10 Retro OVO Black

"One Dance"

Air Jordan 10 Retro OVO White

"Energy"

"Trophies"

"Started From the Bottom"

ICEMAN album merch capsule