Rich Flex

Featuring 21 Savage

Rich Flex is the opening track of Her Loss, the Drake and 21 Savage collaborative album released in November 2022. Produced by Tay Keith, Vinylz, and others, the song moves on a stuttering, four-stage beat structure that allows the track to act as essentially three songs in one — a fast-cycle hook, a slowed-down 21 Savage solo segment, and a second-half Drake feature that pivots tempos again. The hook is widely read as a hyperbolic flex sequence, framed as Drake asking 21 to 'do something' in repetition — the kind of call-and-response cadence that translated immediately to short-form video clips. Released as the album's de facto lead, the song debuted at number one on the Billboard Hot 100 and is widely cited as one of the most-streamed openers of any Drake project. The structure (multiple beat changes, distinct sections, a viral hook) is often pointed to as the moment Drake and his team most overtly designed a song around TikTok logic — clip-able sections, switchable energies, and a memorable repeated phrase.